[
   {"step_order":1,"type":"email","delay_hours":0,"subject":"A small favour, {{first_name}}","body_template":"Hi {{first_name}},  I hope things are going well at {{company}}! I'm reaching out to ask if you know anyone in your network who might benefit from {{value_prop}}.  Even a warm intro means the world to a growing AU business like ours.  In return, I'd love to offer you {{referral_incentive}}.  Thanks so much!  {{signature}}"},
   {"step_order":2,"type":"email","delay_hours":72,"subject":"Gentle reminder  -  referral intro","body_template":"Hi {{first_name}},  Just a gentle nudge on my last note. If you can think of anyone, even a quick LinkedIn introduction works perfectly.  Thanks again, {{first_name}}!  {{signature}}"}
 ]