[
   {"step_order":1,"type":"email","delay_hours":0,"subject":"Quick question, {{first_name}}","body_template":"Hi {{first_name}},  I came across {{company}} and think there's a great fit with what we do at {{sender_company}}.  Would you be open to a quick 10-min chat?  {{signature}}"},
   {"step_order":2,"type":"wait","delay_hours":72,"body_template":null},
   {"step_order":3,"type":"email","delay_hours":0,"subject":"Following up, {{first_name}}","body_template":"Hi {{first_name}},  Just wanted to bump this to the top of your inbox. We've helped similar AU businesses achieve {{outcome}}.  Happy to share a quick case study if useful.  {{signature}}"},
   {"step_order":4,"type":"email","delay_hours":72,"subject":"Last touch  -  {{first_name}}","body_template":"Hi {{first_name}},  I'll keep this brief  -  if the timing isn't right, no worries at all. If you'd like to reconnect later, just reply 'later' and I'll check back in a few months.  {{signature}}"}
 ]