[
   {"step_order":1,"type":"email","delay_hours":0,"subject_template":"Quick question for {{company}}","body_template":"Hi {{first_name}},  I came across {{company}} and was impressed by {{compliment}}. We're a {{city}}-based digital agency that specialises in {{specialty}} for AU businesses in your space.  I'd love to show you what we've done for similar businesses  -  could we grab 20 minutes this week?  {{sender_name}}"},
   {"step_order":2,"type":"email","delay_hours":96,"subject_template":"Re: Quick question for {{company}}","body_template":"Hi {{first_name}},  Following up on my last message. I put together a quick 2-page overview of results we've achieved for {{industry}} businesses  -  happy to share it if you're interested.  No commitment, just a conversation.  {{sender_name}}"},
   {"step_order":3,"type":"email","delay_hours":168,"subject_template":"Last message  -  {{company}}","body_template":"Hi {{first_name}},  I'll keep this brief  -  if now isn't a good time for a chat about {{company}}'s digital strategy, no worries at all. Feel free to reach out whenever the timing is right.  Best, {{sender_name}}"}
 ]